The bestselling shirt
It's the formal shirt every man needs, so it's the only one we make
Italian fabric
The best fabric in the world comes from Italy. It's made from US grown Supima cotton and is part of the "Better Cotton Initiative" which ensures high standards, both environmental and welfare, throughout production
Two fold 100's poplin
Smooth and brilliant white. Tightly woven so that it's opaque and doesn't show chest hair
Semi-spread collar
A traditional collar, made with floating construction for a less rigid feel and all day comfort
Dual Cuffs
Can be worn with cufflinks, or done up with a hidden button like a single cuff shirt
Mother of pearl buttons
Natural, sustainable and traditional. They look and feel fantastic and they're thin so they sit flat and suit the sleek silhouette
Plus countless other details...
We've used single needle stitching. It takes twice as long than the cheaper tramline alternative, but means the seams sit flatter. We stitch 18 stitches per inch. Again, this is the more expensive construction option, but it gives a cleaner, lower profile appearance. The shirt gussets are reinforced with a triangle of fabric. The yoke is split for flexibility and comfort and a traditional appearance. The placket is reinforced so the collar sits proud without a tie. The button stitching is bonded, so it won't come undone. The body is long, so the shirt stays tucked in. The cuffs are softer, so they're less bulky and can be worn as a single cuff.
It's not the perfect shirt
The perfect shirt would have no impact on the planet, would fit perfectly and would last forever.
Our intention is simply make the best formal shirt you have ever owned. With your help, we can iterate towards the perfect shirt, by constantly improving the product and reducing its impact.