The highest quality staples, direct for less
Quality, not luxury
Most Apostle customers are successful enough to shop luxury, but smart enough not to. Deep down we recognise that the trappings of luxury are nonsense.
Quality, not trendy
The fashion industry is broken and doesn’t serve most men. Almost nobody is interested in what is hot this season or which colour is the new black.
Quality, not greenwashing
Let's be honest. The most sustainable thing we can do is to buy less. Fewer higher quality items which last.
Quality, not urgency
We reject the nonsense of promotions, seasonal sales and the associated cost and drama of trying to persuade people to buy things they don’t need.
