The best white shirt you've ever owned
We make the highest quality white shirt and sell it direct for less.
Try it for 100 days and it it's not your favourite shirt you can keep it for free.
Apostle started with the idea, or belief, that quality is everything.
Quality, not luxury
Most Apostle customers are successful enough to shop luxury, but smart enough not to. Deep down we recognise that the trappings of luxury are nonsense.
Quality, not trendy
The fashion industry is broken and doesn’t serve most men. Almost nobody is interested in what is hot this season or which colour is the new black.
Quality, not greenwashing
We’ve worked hard to reduce the environmental impact of this shirt. The Italian cotton mill is part of the “Better Cotton Initiative” and the plastic-free packaging is recycled and recyclable. But let’s be honest - the most sustainable thing we can do is to buy less. Fewer higher quality items which last.
Quality, not urgency
We simply reject the nonsense of promotions, seasonal sales and the associated cost and drama of trying to persuade people to buy things they don’t need.
Following a two year focus on quality, through countless rounds of sampling and testing, we are confident this will be the best shirt you’ve ever owned.
With your help, we can continue to improve it. Then we can move on to the next category…
Click through below to learn more about our products...
Or click through learn more about our approach...